Skip to content

The Essential Knowledge Base for DataViz

Types of qualitative data

Qualitative data is non-numerical data that is produced from qualitative research methods. Any of these can be used in data coding.

  • Diary accounts
  • Documents
  • Case studies
  • Photographs 
  • Audio recordings
  • Video recordings
  • Transcriptions 
  • Descriptive traits 
  • Descriptions
  • Observations