Qualitative content analysis is a research method used to analyze and interpret the content of textual data, such as written documents, interview transcripts, or other forms of communication.
It provides a systematic way to identify patterns, concepts, and larger themes within the data to gain insight into the meaning and context of the content.
This guide introduces qualitative content analysis. We also cover many types of qualitative content analysis and address the conflicting ways this topic is presented in the research literature. Lastly, we will provide a step-by-step guide to how to conduct qualitative content analysis.