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The Essential Knowledge Base for DataViz

What is coding in qualitative research?

The process of coding qualitative data is an important part of the analytical process of analyzing qualitative research. When you generate data from qualitative methods such as semi-structured interviews, qualitative coding allows you to interpret, organize, and structure your observations and interpretations into meaningful theories. Coding in qualitative research allows you to be reflexive, critical, and rigorous with your findings. Continue reading to learn more about coding in research.